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A simple, clean and enjoyable way of life


Provide solutions to the ordinary little details in our life


It is the seemingly trivial things that make up our lives every day,

The birth of the HOWITE way aims to improve the quality of users' domestic life by solving various small problems encountered in daily family experience.

With subtle changes in cleaning methods, cleaning products with both practicality and aesthetics make daily cleaning work a pleasure.

Housework can also be pleasant and stylish.



HOWHITE is a lifestyle fragrance cleaning brand founded in Taiwan by the owner of White is Good Shop— director Meng Qi and space designer Yvonne.

White is Good Shop was established in Beijing in 2014.

As the first boutique store of only white products in Asia,

Over the years, we have insisted on sharing and selling beautiful white daily utensils and products.

Committed to promoting the concept of "Less but Better” and

Implementing the concept of life and the beauty of home.

In 2022, we established HOWHITE Way Company in Taipei,

Decided to start with the most nuanced home cleaning,

Let "HOWHITE" become a simple, clean, pleasant and beautiful way of life that everyone can have.

Cherish, protect, sustain


To keep the domestic environment clean is a act of love for family and oneself, as well as for everything in our possession. In the process of repeated cleaning and organizing, we foster an emotional bond through long-term companionship with people and things around. To reduce unnecessary waste is a sustainable lifestyle that we want to share with everyone.

Turn the daily chores necessary in life into an enjoyable experience.


The HOWHITE way combines ingredients that are natural and organic, decontaminating and antibacterial, with minimalist design and premium  fragrance and sustainable packaging.All series of products are designed and manufactured in Taiwan, adhering to non-toxic, natural and environmentally friendly standards. We hope to make our daily life simpler and more enjoyable through a sustainable cleaning lifestyle.